When you’ve ever visited SEO forums plus discussions groups you must have seen those heated debates on doing SEARCH ENGINE OPTIMIZATION manually vs using SEO tools. You may have participated in them and, who knows, probably we’ve even argued with you about it. I bet a lot of people (including myself) are stroking their keyboards today to chip in their two cents on this epical SEO topic.
Therefore let’s see the points from each sides of this debate and finally decide once and for all: Do we really need Tools to bring our websites to the top of search results?
The use-your-brain men argue you shouldn’t rely on SEO software program of any kind to optimize your site mainly because SEO tools can’t properly analyze your website. A tool can’t tell precisely relevant to you and what will help your own rankings; moreover it can harm your website.
Well of course , the AI of any tool is inferior towards the man’s mind (although there are exceptions; ) in terms of its analytical skills. But automatic solutions are much, a lot more powerful at basic calculations plus routine tasks like checking your own rankings in the search engines, gathering information on your backlinks or keywords, etc . And that’s where I think the proponents of a purely manual approach to SEARCH ENGINE OPTIMIZATION miss the point.
See, you shouldn’t understand any tools, including SEO tools being a solution to all problems that will do ALL the work for you and bring your website to the top of Google without you stirring a finger. There’s no such tool and there’ll hardly ever end up being any. Tools that claim to achieve this are mostly scams involving spammy techniques that indeed can get your website banned by Google and other search engines. But ethical SEO tools can be a great assistance to your SEO and a huge time-saver when you use them the right way.
Let’s consider rank tracking for example. It definitely not the kind of task that requires an University Degree and even an one-handed monkey can do it. But it takes up quite a lot of time to go to every search engine and discover where your website is ranked. Try doing this with the help of quality SEO tools and you should be amazed at how much time might been wasting on tasks that may be easily done with the right tools at hand.
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The same can be said about onpage optimization, link building or almost any other SEARCH ENGINE OPTIMIZATION task out there. Of course a tool, cannot write articles for your website (at least not the kind anyone might bother reading) but it can help you determine the best content structure, help you properly use your keywords in the page components, etc .
So the bottomline is: Tools can be a great help in website promotion. You simply need to use them for the tasks they were designed for, things they can do much faster and better than you, yet don’t try to shift all the workload on the tools. Use your brain where it’s really needed and use a spade to do the spadework.