The Relevance of Large Format Printing in an Online World

Large format printing is a fantastic way for anyone or any organization to help ensure that their content is going to be noticed. Many companies utilize large format printing services as a means to increase brand exposure while leveraging the efficiency that these operations provide. Quite often it is preferable to utilize commercial printing specialists for these types of banner printing service because of the efficiencies that are achieved. While outsourcing commercial printing is usually a very good move, it is vital to consider the goal and intention of any print campaign.

=Utilize Large Format Printing for Branding

While there are many online and digital media avenues for branding, a company must not overlook the value of branding through large format media. Even if the print media is intended to simply remind consumers of a logo, something that simple can result in effective branding. Branding is typically difficult to justify because the benefits are not quite as tangible. However, the value and importance of reminding the public who you are and what your message is critical in establishing customer loyalty and trust.

How Big Should I Go?

Many individuals fail to understand that this process really is definitely true to its name as it will take on any large scale printer application. Of course, the ultimate application would be large outdoor signage, for large format printing services can handle documents that need to be created up to 80 feet. This means that you have a tremendous amount of room available for your next marketing banner. However, the most commonly utilized applications involve posters and banners for a company’s location or a media event of any sort. Trade shows are usually an outstanding venue for this type of print media and it is important to be catchy and original in the marketing campaign approach.

Large Format In-house Prints

These large format printing applications do not necessarily need to be for advertising outdoors only.
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Many organizations tap into these printing services to provide in-house informational documentation that needs to be printed in a large format. Others will choose accentuate their office space by providing decorations of blown up artwork or internal promotional branding.

At its roots however, commercial printing services are typically to provide advertising and marketing materials for companies who are conducting a full-scale marketing plan. In the industry today we have seen some fantastic developments in the types of materials utilized for outdoor applications. Furthermore, companies have begun to incorporate QR codes as a means of getting the viewing public more involved with the advertisement. This has a dramatic effect on the eventual conversion of an ad campaign as organizations now have the opportunity to create a directed sales funnel for their unique QR codes. This makes for an interesting blend of the new digital advertising medium and the more traditional and still effective print medium.

Large Format Printing Technology

While the machinery and equipment utilized by companies providing large format printing services continues to evolve, Hewlett-Packard has been one of the leaders in providing these companies with resources to develop digital printing platforms. They have been able to combine a mix of high speed inkjet technology that now gives their customers a tremendous advantage in fulfilling their printing needs. Today there is tremendous value in digital print machinery for customers as these types of printing services are continually enhancing advertising campaigns. It will be interesting to see how the different capacities of this printing equipment continue to evolve as the industry grows in popularity. One thing remains clear, large format printing machinery has continued to provide a sizable productivity boost as its technology advances. This is of great benefit to large format printing services that rely on these devices to provide high quantity work without sacrificing quality.

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